SURVIVAL OF THE FINEST

LOGO ● POSTER ● INVITATION ● GRAPHICS ● WEBSITE

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As part of iNDiViDUALS’ 25th generation (a premium Dutch fashion brand initiated by AMFI - Amsterdam Fashion Institute), we question the industry’s working methods by re-evaluating the process of creating a fashion brand. We aimed to be part of a revolution by actively sharing our knowledge instead of protecting it. This project was presented in an immersive exhibition where visitors were guided through our experiments, that showcased different steps within the process of creating a brand and the ’Survival of the Finest’ collection. The creative direction of 'Survival of the Finest' is combining sportiness with a touch of attitude. With the concept in mind, I designed the logo, invitation, poster, graphics for the event and website. 

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2019 | School project

Creative fields: Art Direction, Branding, Graphic Design, Motion Graphic, Print Design, Web Design

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