FASHION BRAND IDENTITY ● BRANDBOOK ● 3D INSTALLATION
For this project I created a fashion brand identity; No[n]-Fi, which exposes the contemporary desire for the bionic human, in which biology and technology is fused and revolutionise human capability and experience. This concept is formulated and visualised in a brandbook suitable for the right target group. The target group that is linked to this brand is the 'Postmodern Femme Fatale' between 29-45 years old. She is quirky and atypical. As a profession, she is a Graphic Designer, in which her imagination forms the base for creating something eccentric. She looks for extremes to develop herself, but also to feel stronger and more free. She likes to experiment with new and sleek forms in fashion. As an extension of the brandbook, a 3D installation is created to really feel and touch the brand No[n]-Fi.
2019 | School project
Creative fields: Branding, Graphic Design, Illustration, 3D Design, Print Design
