PACKAGING

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NXT Level is the Sports Nutrition brand of Basic-Fit. They're making high-quality sports nutrition accessible to everyone, and breaking down the stereotypes that is only for elite athletes or bodybuilders.

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The old packaging design has lost its simplicity and confidence of the brand, so they decided to do a total re-branding of the packaging. The new mission was to restore the brand’s clean and confident look across packaging, whereas the system needs to be simple and creates a more mainstream ‘healthy lifestyle’ look and feel. This has improved the taste and approachability of the packaging. 

 

2022/2024 | Work

Creative fields: Packaging Design, Print Design

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